How to Sell Yourself: Using Leadership, Likability, and Luck to Succeed
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How to Sell Yourself: Using Leadership, Likability, and Luck to Succeed

In How to Sell Yourself: Using Leadership, Likability, and Luck to Succeed, the author, Arch Lustberg explains the importance of selling ourselves every time we communicate with others. He points out that in order to get our message across we must convince our audience that we are competent and likable. Throughout the book Lustberg demonstrates, in word and picture, how the readers can use both substance and style to communicate that...