The Competitive Advantage of Emerging Market Multinationals

00413660_medium Author Peter J. Williamson and Ravi Ramamurti
Isbn 1107659418
File size 2MB
Year 2013
Pages 376
Language English
File format PDF
Category Economics

Book Description:

Multinationals from Brazil, Russia, India and China, known as the BRIC countries, are a new and powerful force in global competition and are challenging the incumbency of much older global companies from the developed world. Emerging market multinational enterprises (EMNEs) now account for a quarter of foreign investment in the world, are a prolific source of innovation and make almost one in three cross-border acquisitions globally. Despite this, traditional theories of international business do not provide a satisfactory explanation of their behaviour or performance. The authors of this book shine new light on the rise of the EMNEs and how they have built a competitive advantage through innovation, novel configurations of their international value chains and the acquisition of companies overseas. Any manager, policy maker or researcher who wishes to understand the emergence of this new breed of multinational will find this book an invaluable resource.

 

Download (2MB)

No Comments

Leave a Reply

Your email address will not be published. Required fields are marked *