In How to Sell Yourself: Using Leadership, Likability, and Luck to Succeed, the author, Arch Lustberg explains the importance of selling ourselves every time we communicate with others. He points out that in order to get our message across we must convince our audience that we are competent and likable. Throughout the book Lustberg demonstrates, in word and picture, how the readers can use both substance and style to communicate that image.
The author's extensive treatment of body language was of great benefit. Being able to actually see the images of different faces, hand and body positions, and breathing techniques took the guess work out of the equation.
Following the detailed discussion in the first half of the book Lustberg goes on to present various speaking situations. He gives real life examples of each situation and tells how to use the techniques learned from the previous chapters to deal with each scenario. This approach of detailed instruction followed by practical example and discussion makes for a very memorable presentation. In addition, the layout of the book makes it a useful reference in preparation for a specific speaking situation.
This book is well written and is an easy read. It presents a wealth of useful information that, if used properly, it should enable the reader to more effectively communicate with virtually any audience.