Sports Marketing and the Psychology of Marketing Communication

Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area. It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology of communication. Several new, innovative topics are introduced, such as SportNEST and consumption communities, and many classic topics are brought up to date...

The Best of Senior Portrait Photography

Bill Hunter has hit a grand slam. subtitle of the book is Techniques of images for digital photographers. This book has 8 chapters and takes you from the, The Changing Face of Senior Photography to Senior Portraiture in Practice. This is a journey many photographers should consider in taking as a refresher for vets, or a game plan for those starting out. Many photographer want to jump out there and get all into the shot and the equip...

Promotional Screen Industries

"This is a landmark study and a compelling account of productive fieldwork across media in the promotional screen industries. Sets a methodological standard for future production studies research. Its careful, interview-based, multi-year ethnography mines theoretical insights from complex creative labor and institutional practices rather than from textual theories. The book effectively underscores the clear value of scholar-practitio...

It's My Party and I'll Knit If I Want To!

As a new knitter, Sharon Aris explores the history & culture of knitting in Australia. She participates in drop in knit clinics, knitting guild meetings, an engineered pub knitting event and an online knitting community. She interviews shop owners, teachers, mill employees and other knitters about their hobby. I liked the way this book set the context for the current knitting boomlet in terms of the history of the craft, third-wa...

Landscape and Branding : The Promotion and Production of Place

Landscape and branding explores the way landscape is conceptualised, conceived, represented and designed by professionals in a brand-driven age. Landscape - incorporating tangible physical space as well as intangible concepts, narratives, images, and experiences of place - is constructed by a number of creative industries. This book tests the hypothesis that place branding, a powerful marketing and management practice, increasingly b...

Fashion Marketing: Influencing Consumer Choice and Loyalty with Fashion Products

Fashion is everywhere! Fashion transcends domains and applies to almost any kind of product (e.g., apparel, cars, digital devices, food, literature, trips, music, house decoration, personal wellness). Fashion greatly influences public interest, media coverage, and product success. The global fashion apparel industry, for example, is one of the most important in terms of investments, trade, and employment while depending upon unpredic...

Marketing Strategy and Competitive Positioning, 6th edition

Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues ...

Visualizing Marketing: From Abstract to Intuitive

This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss the marketing concepts visually and open a door to future predictions of the evolution of such marketing concepts. Marketing concepts are, by nature, abstract and there is a need for approaches that provide a clear picture of such concepts and concrete and hands-on knowledge tools to students, scholars,...

Le marketing du vin - 4e éd.

Dans un contexte de commercialisation de plus en plus difficile, il est devenu indispensable pour les professionnels du vin d’avoir recours au marketing et aux techniques de vente spécifiques à la filière. Cet ouvrage méthodologique très pratique présente de façon concrète et illustrée les outils qui permettent de bien positionner le vin, en étudiant son marché, sa clientèle, ses concurrents ; de bien le commercialiser, en choisissan...

Personalmanagement und -marketing

Personalmanagement und -marketing ist wesentlich mehr als Personalbeschaffung und die Formulierung von Stellenausschreibungen oder das bloße Verwalten von Kranken- und Gehaltsakten. Es enthält auch die Entwicklung des schon vorhandenen Personals. So sind etwa Fehlzeitkontrollen sowie die Ursachen und Vermeidung von Fehlzeiten interessante Aufgabengebiete, wobei bei vielen Vorgängen im Personalmanagement auch stets der Datenschutz ein...